W3 Wide World of Whales is inspired by the Mexican marine fauna, especially in whales, dolphins and other marine animals. Since 2006, the company investigated natural markets to commercialize its thematic jewelry all over the world and ever since, it has identified to the fullest the areas of commercial opportunity for its products. They have traveled to sites with whales sighting spots to know more about these marine animals and their environment. Some of the locations they have visited abroad include Norway Greenland, Iceland, Ireland, Faroe Islands and Shetland Islands, Alaska, Los Angeles, Monterey Bay in California and within the country: Mexico, Loreto, Los Cabos, and La Paz in South Baja California. They have studied and learnt about these marine animals to be able to replicate them as accurately as possible in jewelry and Talavera to create handicrafts made of good quality, with a good finish and well cared so they can be accepted by the marine animal’s lovers in every part of the world.