Gustavo Helguera: Dream collector. His main inspiration is women and their femininity; his main goal is for women to show elegance. He's known for combining graphic design principles with fashion, obtaining unique pieces as a result. Each piece is a work of art that stands out from the rest when worn, and yet maintains the balance between art and the person wearing it by accentuating the character and personality when it touches the skin of a woman. Visiting Gustavo Helguera's atelier in the elegant neighborhood of Polanco in Mexico City is like going to a museum where several cultures converge with avant-garde and traditional concepts. For Gustavo Helguera, using the roots of the Mesoamerican cultures without stereotyping is a real challenge, so he decided to play with Mexico’s past and present and capture that essence in a piece. The art of seduction, is women’s most important weapon, and it would be incomplete without jewelry; neck, wrists and fingers adornments are still a symbol of social status to this date. His pieces focus on the wearer's personality, security and sensuality.
The present, the past, the traditional and the edgy is what Gustavo Helguera reflects in this unique set that includes a necklace and earrings made of different charms combined with leather and metal.
Company dedicated to the design, manufacture, distribution and commercialization of imitation jewelry. HELGUERA is the brand for the products designed by Gustavo Helguera based on the tendency of international fashion with a mix and accent of Mexicanism. Gustavo Helguera, as a jewelery designer has a 17 years carreer path in the market. he has created jewelery that are the theme on fashion magazines and covers like Elle, Harpes, Vouge, Glamour among others and in national newspapers on their fashion secction, society and show like Milenio, El Universal, Reforma, El Norte, Zocalo, Diario de Yucatan, El Sol. Our products are made with river pearls, semiprecious stones, crystals, plated chains, silk thread, cotton, feathers, shell, madre perla, raised coral among other materials. Our creations of necklaces, earrings, bracelets, head dress, diadems are sought by our customers for daily wear, day or night events, for brides, bridemaids, graduations. El Palacio de Hierro, L'Oreal and its different brands like L'Oreal de Paris, Lancóme, Vichy, Yves Saint Laurent, Biotherm, Esteé Lauder, brands like DKNY, Lincoln, Pineda Covalin, are some of our customers. Helguera is the brand for the wonderful creations designed by Gustavo Helguera, who gets his inspiration from international fashion trends with a mix and accent of Mexicanism. Gustavo Helguera, has a 17 year career as jewelry designer, since he was a kid he felt a huge interest in fashion and design so he became a graphic designer which has been fundamental in the creation of his pieces. His designs are made with all kinds of pearls, semiprecious stones, crystals, feathers, shells and coral among other materials. His collection includes necklaces, earrings, bracelets and headbands which are made by very talented artisans based on his exclusive designs. Swarovski recognized him as one of the top three international jewelry designers in the world in 2008 and some of his pieces are exhibited at the Swarovski Museum in Wan Wattens. His pieces are worn by many celebrities in Mexico and have accessorized collections of several high end Mexican designers at their fashion shows. His collections are sold in Mexico’s best department stores and boutiques. His inspiration is women who are proud of their femininity and who enjoy dressing up and looking great.