Susana Vargas Pineda used to work at indigenous shelters, where she got the idea of starting a line of products using textiles made by indigenous women from different regions of Mexico. This is now Nativa was born, a company from Michoacán with design and manufacturing workshops in Morelia. Nativa provides employment to various communities of indigenous women who embroider traditional pieces from their regions allowing them to preserve their tradition and customs. Each piece is unique and a work of art, and also the inspiration for the entire bag. Nativa also follows fashion trends adding always authentic Mexican details which are also accompanied by amulets so each bag is a unique piece.