Mexicanitos is not only a company that designs and sells t-shirts and other products for kids. All its merchandise is used as a way to communicate the many positive things about Mexico; the company also shares a part of its profits to help young Mexican children. Its mission is to inspire and spread optimism and authentic values. It strives to create a positive change in culture and help get back the Mexico we all know and love. Its vision is to become a company known for their social commitment that contributes to have a better country. Mexicanitos wants everyone involved in this brand to commit to try their best for Mexico and it wants to give the best quality of life to Mexican children because they are the future of their country. The company is led by different values such as the love for Mexico, social commitment for kids, creativity, quality, happiness, optimism, and honesty.