Citlali was founded in 1968 and currently has two designers, Francisco and Rosana Sanchez, father and daughter in the state of Jalisco. Citlali means star, and this is the inspiration that has led them on for several decades to preserve Mexican traditions and craftsmanship Designers by heritage and calling. Francisco and Rosana enjoy when they imagine the excitement of a woman when she receives and shows off one of their jewels. Their source of inspiration is endless and everlasting: nature. the feeling of the original Mexican cultures, the diversified manifestations of wild life and the expression of cultures from the world come to life as jewelry meant for contemporary women who feel attracted by the timeless of beauty and culture. In the manufacturing of our jewelry, expert artisans work with care and creativity until they obtain an original piece that is full of warmth. The purpose of its products is to embellish customers with the everlasting pieces Citlali offers. Pieces made with materials like silver and natural stones. Feminine symbols like the moon, the night, ideas, transparency, elegance, and originality can be reflected in silver. Joy, color, texture, reality and extravagance in stones. It is well known that natural stones cause different beneficial effects whether they are psychological or physical to those who have them near. Citlali has received many important awards like the Jalisco Award in 2000. Francisco Sanchez obtained a scholarship to study International Commerce in Rotterdam, Holland. In 2010, he was recognized as a consolidated designer at the Minerva Fashion event. For 12 years, he has been participating in the Quality Committee of the Jewelry Chamber in Jalisco, where he has always obtained results higher than the .925 for Sterling silver. And for over 45 years, he has maintained the originality of his products which has resulted in the success of Citlali.