In 1999, Lucía Emma Cazales starts a family business in the State of Morelos to support the less fortunate peasants. She dedicated to the growing of agave, with the idea in mind of creating a 100% handmade product. Under the same principle, due to her love for the Mexican handicrafts, which have a huge richness in several areas, and focusing in the textile industry, she decided to support different groups of artisans from different regions of the Mexican Republic to give their products some recognition.